March 14, 2017 | Mukund Gupta (Research Scholar in Smart City Development)
ourism is one of the fastest growing sectors of Indian economy. Therefore, there is a need to formulate an appropriate policy for skill acquisition and development in the sector for accelerating the sectoral growth in Tourism sector. In this article highlights the potential of tourism sector and the need for skill development in the sector.
Tourism is one of the very crucial sectors for the Indian economy. India as a tourism destination is unparalleled in its beauty, uniqueness, and rich culture and history and ranks among the top 25 largest international tourism earners. While the ranking is satisfactory in the context of the country’s state of development, it has the potential and the competitiveness to rank among the top ten global tourist destinations. It directly supported 23,454,500 jobs (5.5% of total employment). This is expected to rise by 3.2% in 2016 and rise by 2.0% pa to 29,629,000 jobs (5.8% of total employment) in 2026 and The direct contribution of Travel & Tourism to GDP was INR.2.67 lakh crore (2.0% of total GDP) in2015, and is forecast to rise by 7.1% in 2016, and to rise by 7.9% pa, from 2016-2026, toINR.6.12 lakh crore (2.4% of total GDP) in 2026. Tourism has one of the highest labour mobility rates across Asia, permitting discussion of the emergence of a truly Asian economic sector and a labour market with a truly Asian dimension. Thus, the discussion about new occupations and future skill needs for the sector in India has aparticular significance.
Needs of Skill in Tourism Sector
Nowadays traveller has changed both in behaviour and in values and this demandscertain changes in the product hardware and software. This can be especially observed inthe luxury, golf and spa business, but also in corporate travel. Consequently, recruitmentand training demands have changed as well and training methods have to be adapted to scarce time and budget in the fast-moving environment. While training can be comprehensive and intensive, the fundamental challenge is that genuine interest and caring cannot be taught.
Training and qualifications for those employed in branches of the industry such as services,planning and marketing are key factors for successful penetration of this market segment.Central training topics here are the needs of guests with disabilities, communication, the market potential, barriers existing along the service chain and how they can be overcome, marketing and programme design.Elderly and disabled guests rely on the availability of barrier-free tourist facilities, while travellers with heavy luggage or families with children in pushchairs also stand to benefit from better accessibility.
Besides it also addresses the importance of the driver, driver guide and tour director or tour guide and their role in creating a positive and memorable experience for their guests. Interactive exercises provide participants with real-world simulations that help them to practice and integrate their newly acquired skills. Experience has shown that when the driver, driver guides adhere to the principles they have learned, they will enjoy their work more, receive increased gratuities and ultimately generate more business for the hospitality company.
Secured Governance – Roadmap to a Prospering Tourism Industry
Secured Governance is a concerted strategy of national progress through viable, sustainable relationships between various sectors. Secured Governance facilitates balanced growth through equitable and responsive convergence of various sectors, entailing higher inter-dependability, sharper risk assessment, greater technical security measures and comprehensive incident response mechanisms.
The principles of Secured Governance can be effectively applied to the tourism industry since it has many beneficiary sectors across the entire spectrum of the economy. These beneficiary industries are linked through the supply chain to the tourism industry (indirect linkages) as well as through tourism-earned incomes spent across various sectors. The objective of Secured Governance is to enhance economic growth through tourism development based on advanced technology, inter-state/ inter-agency coordination and communications applications.
Implementing Secured Governance in Tourism
Tourism HUBs developed under the Secured Governance mechanism will create safe and efficient corridors for travellers within and through the region and increase tourism spending by enhancing the tourist experience. Secured Governance can be implemented in the tourism industry through the concept of ‘Tourism Hubs’, which are defined as ‘high quality tourism destinations’, facilitating public utility space for travellers while promoting employment and generating revenues from the defined region.
Existing tourist destinations can be evolved and newer ones can be developed into ‘Tourism HUBs’ through the introduction of state-of-art tourist infrastructure and services and commercial amenities in the areas of communication, connectivity, hospitality, transportation, health etc. These HUBs would thrive on public-private partnerships and play an important role in enhancing the momentum of national tourism development.
The theory entails focused progression, i.e. development of select, scientifically-recognized tourist centers instead of spreading limited resources over a large number of circuits. This will lead to a diversification from the one-dimensional sightseeing tourism to a wholesome holiday experience for visitors through conscious attention to the aesthetic, environmental and socio-cultural implications of tourism projects. In addition, these HUBs will provide major impetus in the conservation of national heritage of the country.
The tourism industry is a veritable gold mine, waiting to be explored. It is identified as one of the top six priority areas in the New Growth Path for the promotion of economic development and job creation. There is a growing concern from the public sector about the increased reliance on imported labour to fill skilled local job positions. Through scientific planning and methodical implementation of the concept of Secured Governance, India can become an exclusive global tourist destination. The approach will help diversify and stabilize the economy, encourage civic involvement and pride, promote community beautification and revitalization, generate a significant economic impact by increasing revenues and boosting forex volumes while inducing greater employment and business opportunities for the citizens of the country. Besides the tourism curriculum and skills development programmes be designed in a manner that addresses the needs of the sector, thus bridging the gap between the education system and the workplace - preparing the graduates for employment.
Secured governance strategy designed a self – sustained revolutionary model for sustainable revenue from tourism sector for national growth. The property of being close to the tourism HUB will be increased many folds which is the fundamental axiom. Government can utilize the enhanced land values for infrastructure development of a project and other developmental activity. With improved resource allocation, enhanced governance, Interdependency among sectors and transparency in the system going hand in hand with Information Technology and Innovation can deliver a safer, cleaner and more accountable delivery of self-sustaining tourism infrastructure and services. Moreover this sector will grow many folds along with other supporting sector such as transport, manufacturing, communication, power, education, healthcare etc. A high degree of technical integration and economic interdependence in modern societies will also increase uncertainty regarding where risks begin and end, and help them judiciously plan and be prepared for even minor event and rings in society participation in nation building Process.
About the Writer:
Mukund Gupta has done his Masters in Information Management from Mumbai University And having 22 years of Industry Experience in the field of Information Technologies and Electronics Security Related Companies on the Top Management Level. He was also associated with Micro Institute of Computer Technologies on Strategies and Operations for the hi-end training and carrier development of software Professionals. He is currently doing his PhD fromJJT University, Jhunjhunu, Rajasthan (Registration No: 19715008) in Smart City Development through Secured Governance.